![]() Here is an example from one of our clients Wire, who wanted their publication to reflect a women’s magazine:ĭid you know that an infographic is 30 times more likely to be read than a pure-text article? Put that statistic in the context of a dull, lengthy Annual Report and the argument for infographics is unparalleled. Think outside of the box with your story or theme. Tip: Remember that the purpose of your Annual Report is to report on your activities and results for the past year use this to take your stakeholders on a journey and celebrate everything that’s happened in the last 12 months while creating excitement for the future. ![]() Thematic influences within your report will help stakeholders connect meaningfully with your content, ensuring that their attention is held throughout the entirety of your report and ensuring they will consume as much as possible to see how the story plays out. Introducing a theme into your Annual Report is a simple, yet effective storytelling technique that will allow your brand to engage and captivate readers. Storytelling can be woven into your Annual Report in a number of ways including exciting report headings, taglines, bright graphics, intricate imagery, and a report theme. Tell a storyĬreating an impactful and engaging piece of writing begins with storytelling, even in the case of an Annual Report. It’s time for your Annual Report to evolve beyond mere facts and figures to something that creates meaningful connections with readers.Īre you ready to harness the marketing power of your Annual Report? Here are our top tips for building a publication that will leave a lasting impression for all the right reasons. Innovative companies are embracing their Annual Report as an asset with elevated design and a new, reader-first attitude. ![]() Sick of the typical Annual Report stigma? In the design-led corporate context we live in today, having groundbreaking results means nothing if they are not communicated in a dynamic and engaging way.
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